Some time ago we advised to make AB test to increase a conversion potential of a landing page. Read this topic to know more. In this article we’ll tell why AB testing (or split testing) is an essential part of an optimization process of other elements of a landing page.
Although there is no exact recipe for the perfect landing page, there are a few techniques you can test that will help you with landing page optimization. If your main goal is to increase conversion, 10 ways below will lead to the desired result. Let’s discuss each of them in more detail: