Customer Lifetime Value (CLTV): only the bare truth

Today we decided to talk about customer lifetime value. In this article we will answer all your questions about CLTV. You can be sure that we are not going to hide any information from you!

Beyond every marketing strategy, the end target remains the same: customers. The backbone of any business is its users and they are the topmost priority. However, one question persists: to find new customers or retain existing ones?