The webmaster has to keep track of all the updates in the search algorithms. He also has to make his website stand out so that it can attract visitors. That is why SEO (search engine optimization) holds the key to a successful digital marketing strategy. And this is the reason why novices can’t entrust it. You should do SEO only when you know what you are doing. If you are looking to manage a website then you need to get proper SEO training courses and SEO certifications.
The Eight Best SEO Training Courses and SEO Certifications in 2018
Let us take a look at the following eight best SEO training courses and SEO certifications in 2018.
If you are looking for a place where you can brush up your knowledge, then this is it. You can read up on several aspects of SEO here.
They have more than 30 courses you can enroll for. Apart from the courses, you get access to thousands of videos with useful tutorials. You can learn about local or advanced SEO, and how to build links smartly. Some of their courses also train you in the skills of marketing.
The attractive thing about Lynda is that they offer a free 30 day trial. Lynda offers several courses other than SEO, and the basic package gives you access to all those courses. If you also want practice files for all of these 6000+ courses, you could opt for the premium package.
You can choose from any of their available SEO training courses. You can pay the course fees either in one go or you can choose to pay the fees in five equal instalments. Most participants opt for the SEO Mastery course here, which equips them for White Hat SEO.
This popular course has four modules which cover all necessary aspects. You start off with learning the basics including how to provide a great user experience to the visitor. After that, you move on to learning about keywords, and then you learn about promotional activities and link building strategies. Finally, the course ends by taking you through strategies for increasing organic traffic.
3. Distilled U
This online university provides hundreds of hours of interactive video content. You could opt for the demo version which doesn’t charge any fees.
If you want to access all the learning, then you should sign up for the full account. This account provides annual and monthly payment plans. You get almost 100 hours of online classes and also tests to check your knowledge. Furthermore, you get 28 modules in the full account, whereas the demo account only provides 3 modules.
You get to learn about the usual aspects of SEO. Additionally you are also taught about competitor research, analysis of links and even information architecture of websites.
They are very famous for providing learning on a variety of subjects. SEO is also covered very well by them. Coursera has divided this course into six partitioned modules.
The first two modules set you up for what is to follow. Once you have got a grasp of the fundamentals, you move on to learning about SEO. The next two modules take you through advanced SEO strategies. The final module is a client report project on website optimization. The prices might be on the higher side. But you can rest assured that this SEO certification would be highly regarded by the industry.
If you are not up for doing an extended course, you can try Hubspot. They have a SEO Crash Course which would suit you. It is a free course and it lasts all of five days.
You would get an email on each of those five days. In these 5 emails, you learn the most important aspects of SEO. The mechanism of web crawlers is something this course has. You also get to know about both on-page and off-page SEO. Keywords and link building are obviously covered, and you also learn how to get backlinks from other websites.
This is a well-known name in the world of SEO, and has several popular blogs. It offers a great opportunity for corporates to develop talent in-house.
If you have a team you wish to train, they can set up webinars or invite you to their offices for the training. Moz offers the customization of the modules for such training according to your specific requirements.
You also have the option of going for the standard training package. Audits, Research and Reporting are some of the areas covered, apart from the keyword and linking basics.
You might have heard of this name in an entirely different context. Yoast is well known as the place for the best plug-ins for a website or blog created using WordPress.
But they do offer some great online courses on different subjects, including SEO. Because of their mastery over SEO, they are your best choice when it comes to gaining the best knowledge possible. They offer smaller courses for individual aspects like copywriting, site architecture, backlinks etc. But they do have a slightly costlier course which is all-encompassing. That would be the best choice for you.
The certification offered by them is based on a robust course. OMI developed this course on the basis of extensive research in SEO. If you are a beginner, this certification might not be great for you.
The course is more suitable for marketing professionals or digital marketers who want to go to the next level of their expertise. They have two options for you. You can choose either the basic package or the pro package. Apart from these two options for individuals, you can also customize a plan suitable for a team from your organization.
We are sure that you will find what you need from among these 8 best SEO training courses and SEO certifications in 2018 so that you can end the year as a master of SEO. More about SEO you can read here.