Although there is no exact recipe for the perfect landing page, there are a few techniques you can test that will help you with landing page optimization.
If your main goal is to increase conversion, 10 ways below will lead to the desired result.
Let’s discuss each of them in more detail:
Use a “sticky” conversion form
This form should stay before visitor’s eyes while scrolling. Many websites (e.g. Facebook) use this forms and they work really well.
Make your conversion form as lite as you can
Remove unnecessary fields from a form. Perhaps your potential subscribers don’t want to disclose their passport data, or extra contact info etc.
Propose a bonus for the first 10 or 100 customers (subscribers)
Do not remove this proposal even after the action is completed. Many users do not expect to become one of the lucky ones, but still subconsciously react to favorable offer.
Add a word “free” for better landing page optimization
Of course, your visitors know that email subscription is free. But sometimes a word “free” performs miracles.
On the example above you can see a pointer as an additional element to make a user pay attention to action button.
Video is an another good idea to add to your landing page
This will make a positive impact to some metrics (such as a bounce rate) as well as conversions.
Increase a period during which users can test your product for free
This is a simple and effective way to increase conversions for companies selling software and web services.
Use the A / B-test to find out which elements of your landing page affect conversions
Make experiment with various elements – colors, sizes, forms, locations. For example, colors of conversion buttons (in some instances, red buttons work the best. However, sometimes they annoy users.). You can read more about it here.
Add users feedback to your page
Word of mouth is one of the most effective marketing tools, and reviews are the basis of social proof. But it’s better not to use too general or false reviews – visitors can easily feel the difference.
Use live chat
Some people don’t want to call or send an email. Some of them have a question and are eager to get an answer right now. Do not miss that opportunity.
If you are interested in landing page optimization, don’t miss this article.