Long-tail keywords are extended keywords. They are longer and more specific. With the increase in the use of voice search option by the people, the importance of these long-tail keywords is increasing. People using voice search or people who are about to purchase a product tends to use long-tail keyword for searching the right thing.
In order to manage these long-tail keywords, it is very necessary to master the communication style followed by your business with the customers. This would help you attain some good communication lines your customers might use.