Future of Digital Advertising

Just like everything around us, advertising has undergone a rapid change in the past few decades. The phenomenon of the Internet gave birth to digital advertising, and today it is rapidly gaining popularity every day. But things are dynamic, and the digital way of advertising is bound to undergo major changes. To be ready, you need to have a vision for the future. Here are the trends that will define the future of digital advertising:

Do You Know How to Get Traffic From Pinterest?

Most people dismiss Pinterest as the place where moms go and share food pictures. But in reality, it is a powerful medium still waiting to be harnessed – if only you know how to use Pinterest. While platforms like Facebook and Instagram have become standard for sharing posts & pictures, there is a demand for other options too, and Pinterest has always been there. So, it is time to know more about it and how can you increase web traffic with Pinterest.

Best Way to Contact Other Website Owners?

As a blogger, I search for website owners frequently. Building a mutual professional relationship with website owners is my key to be in the business. If you are an SEO expert, communicating with the website owners help you to enhance your business. Besides, there can be enough of other reasons to contact a website owner for people.

Long-form Content – the Main Highlight of Your Website

It has been an ongoing discussion topic among SEO experts about the perfect word count of an article. Usually, many editors prefer 500-800 word counts as standard article’s size. There is the plethora of logic that endorses benefit of the short articles. Nevertheless, we are going to talk about long-form content and its benefits in this article.

How to Convert Popunder Traffic Like a Pro: Tips for Advertisers

Advertisements during our favorite television shows used to feel so irritating. That has now changed to advertisements popping up right in front of your eyes when you start to read a webpage. As soon as that happens, you have to look for the ‘cross’ icon to shut down the static advertisement. Some popular websites use video advertisements, and they do not allow you that luxury. You either have to watch the popup video ad completely or at least for some time. We will tell you how to convert popunder traffic like a pro.

Positioning Strategy for Your Brand

Customers seem to associate a particular brand with a certain character. Think of automobiles, internet browsers, shoes, clothes – anything. Every product category has different brands in the space. Every brand in that space has a different flavor. And that is what brand positioning does. A marketer can choose to position the brand as a jazzy and smart product, or a dependable one. You can position your brand as a premium offering, or a value-for-money one. Every marketer tries to identify a particular niche to target. He tries to align his marketing efforts according to the niche. That helps in attracting customers and prospects looking for a particular solution.

Pre-Lander: How it helps to Improve Your Conversion Rates?

Technically speaking, a pre-lander is a crisp one pager which prepares the visitors for what they can expect to see on the landing page of a website. The pre-lander, therefore, offers the visitors something attractive. This convinces them to go to the landing page. The main purpose of a pre-lander is to ensure better conversion rates. The actual offer would be on the landing page. But the visitor would get some interesting and attractive information on the pre-lander. This article provides you with lots of information that can help you create a pre-lander which has a good conversion rate.

A/B Testing (Split Testing): The Best 9 Tools

How often have we wondered ‘what if’? When you are creating a website, this happens too. You put all your effort into it. And when it goes live, the traffic just isn’t there. You wonder if a different layout would have worked. You think you can add some other elements. And then you go about changing the website. Or you need to create a completely new one. There is a way to avoid this. You can do split testing for your website. This is commonly referred to as A/B Testing (split testing).

Advertising Headlines :14 Tips

How do you ensure that your website features at the top of search engine results pages? Having a great website with relevant content and well-placed keywords is a good way. That will improve the chances of a visitor coming to your website. And advertising headlines can really help with it.

You go ahead and create a paid advertising campaign. Here you would pay per click (PPC) on your website or landing page. Such ads are usually in the form of a banner or a popup. They keep viewer interest for a few seconds only. So you must make every word and character in that count so that the viewer acts on it. We have prepared for you the best advertising headlines.